Information Products are products that are essentially intellectual property, that you can sell to others. They cover an almost endless variety of topics and can be delivered in a number of ways.

The topics that people choose to sell their products are almost anything and everything that one can think of, basically anything that you may find in a book, report or brochure.

That really opens up the scope for a small business owner to really use your imagination, and passion. Nothing is too wacky or bizarre. Somebody, somewhere is bound to have the same interest and will be interested in the same thing or things that you are. This is your target market.

What methods are available to the small business owner to deliver its information products? Here we have a range of methods of delivery. The internet has proven to be a giant killer in that even the small business can compete and even thrive against the large publishing houses and media companies. One can set up websites to sell material directly to the public, delivering in different formats such as e-book, printed, video, audio or any combination.

Self publishing is another route which allows the small business owner to publish his own material at his own pace without being forced to publish large print runs of books, and incurring huge risks if they are not sold. Self publishing allows the small business owner to publish on demand. When an order is received to purchase the book, he places an order for that one book at the self publishing company, who then prints and ships the book directly to the customer. What a deal! Self publishing companies can be found all over the place. I would bet that can find one that is relatively close to where you live.

That brings me to another big advantage of information products. You can run your information products small business directly from your home. What makes this type of business that little bit special is that you can set up your small business for very little cost. You need a computer, an internet connection and a quiet place to be able to write. You will need some software, but to start none of it is very expensive. Much of what you need is free software, easily obtainable off the internet.

This is an ideal small business opportunity for anyone who can put pen to paper. Also this is the kind of small business that you can start slowly and part time or you can jump right in and do it full time.